Branding for an interior designer
GETA HUGGA
SOLUTION
To stay true to the brand's values, the branding design emphasizes the natural and minimalist aspects central to getahugga's philosophy. A unique and minimalist design system was created, highlighting the connection to nature through earthy tones, organic shapes, and clean, precise lines. This approach reflects the essence of warmth and comfort, bringing the outdoors in, while maintaining a sleek and modern aesthetic. Every design element is carefully curated to evoke serenity and simplicity, ensuring that the brand's identity remains cohesive and resonates with its core message of hygge-inspired comfort and elegance.
CHALLENGE
Getahugga is an interior design brand by Lia Amirav, inspired by the Danish concept of "hygge," which emphasizes coziness, warmth, and comfort. The brand’s philosophy revolves around creating a serene, homely atmosphere through the use of natural materials that bring the outdoors in. With a focus on minimalist and precise design, getahugga tailors each space to the client’s unique needs, incorporating natural elements to evoke a sense of calm and inviting warmth, turning any space into a true sanctuary.
The challenge was to create branding that expresses the brand's values.
DESIGN SYSTEM
The graphic system created to support the idea of warmth and a personal touch incorporates the use of stamps, representing craftsmanship. This element reflects the brand's commitment to creating custom, inviting designs tailored to each client, symbolizing getahugga's dedication to personal care and attention in every detail of the interior spaces they transform.
THE LOGO
The logo features a simple layout with clean lines, drawing inspiration from nature, particularly the shape of the circle. The entire design is based on circular forms, symbolizing completeness and inclusiveness, echoing one of the most fundamental shapes found in nature. The minimalistic and clean design captures the essence of the brand’s philosophy, embodying harmony, balance, and simplicity. By using circles as a central element, the logo evokes a sense of warmth and embrace, reflecting the brand’s commitment to creating inviting, cozy spaces through thoughtful and precise design.
