Instagram Marketing and Design for the
"Let the Animals Live"
Organization as Part of My Studies

Supervising Lecturer: Oren Vermus

LET-LIVE

SOLUTION

The concept I chose is to brand mixed-breed dogs as unique and special, highlighting their individuality. Unlike purebred dogs, which often share similar appearances and characteristics, each mixed-breed dog is a unique combination. Therefore, the design language created is vibrant and cheerful, featuring images of dogs with human-like elements such as clothing or costumes, which accentuate their distinctiveness.

GOAL

The goal is to make the organization more accessible to the public, increase its visibility, and achieve broader exposure. The primary objective is to boost the number of dog adoptions and reduce the number of dog euthanasias each year.

CHALLENGE

As part of an advertising course, we were asked to choose a nonprofit organization and develop a fresh approach to its promotion and design. I selected the "Let the Animals Live" organization, a shelter housing over 200 dogs and cats waiting for adoption. The major challenge in Israel is the large number of stray dogs, many of whom are euthanized daily. Meanwhile, many people purchase purebred dogs, often from an unregulated industry that frequently involves animal abuse and forced breeding. From this point, I began to explore ways to encourage the adoption of mixed-breed dogs, who are simply looking for a loving home.