As part of an advertising course, we were asked to choose a nonprofit organization and develop a fresh approach to its promotion and design. I selected the "Let the Animals Live" organization, a shelter housing over 200 dogs and cats waiting for adoption. The major challenge in Israel is the large number of stray dogs, many of whom are euthanized daily. Meanwhile, many people purchase purebred dogs, often from an unregulated industry that frequently involves animal abuse and forced breeding. From this point, I began to explore ways to encourage the adoption of mixed-breed dogs, who are simply looking for a loving home.