Rebranding to Studio Naim Haifa:
Studio Naim is a movement center specializing in yoga, Pilates, dance, and fitness, with sixteen locations across the country. The Haifa branch approached me to create a unique branding for them that still aligns with the larger network’s brand.
Studio Naim Haifa
INSPIRATION
Studio Naim Haifa is located in a special and ancient building that is completely covered in colorful and happy graffiti, on which I based the creation of the design language. The illustrations that are drawn freely with brushes reminiscent of graffiti, which are based on a combination between a shape line and a stain, the design I created is young, fun and inviting.
SOLUTION
To develop a unique visual language for the Haifa branch while maintaining consistency with the larger network. The design should be personalized yet dynamic and youthful, inviting people to engage and move.
CHALLENGE
The goal was to distinguish the Haifa branch from the national brand, but at the same time maintain a similarity to the original logo and the values of the brand. Also, the design is required to be young and appeal to the studio's target audience.
THE NETWORK LOGO
THE NEW BRANCH LOGO
LOGO
In the new logo I designed for the Haifa branch, the figure is crafted with soft, detailed lines to emphasize movement and energy. While the figure resembles a cat, similar to the branch's original logo, it can also be interpreted as a tiger—symbolizing a wilder, stronger animal. The logo captures a flexible and dynamic pose, adding a personal and artistic touch. The featured yoga pose, 'Downward-Facing Dog,' reflects calmness and flow, aligning seamlessly with Studio Naim's philosophy.
